Technical SEO services

The part of SEO that lives in the code: making your site load fast, letting Google crawl and index every page, and helping it understand what each one is about. Without that foundation, content and links deliver far less.

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It is for you if any of this sounds familiar

Some pages still are not on Google months after publishing
Search Console shows indexing errors and you do not know what they mean
PageSpeed Insights gives you a poor mobile score
You rebuilt your website and lost traffic from Google
You have good content, but it does not climb the results
Your site is multilingual and Google shows the wrong language version

What technical SEO includes

What we review and fix so Google has no technical excuse.

01

Technical audit

We crawl the site the way Google does and find errors, orphan pages, redirect chains and duplicate content.

02

Speed and Core Web Vitals

We optimise images, fonts and JavaScript to meet Google’s thresholds: LCP under 2.5 s, INP under 200 ms and CLS under 0.1.

03

Indexing

Sitemap.xml, robots.txt, canonical and noindex tags set up properly, so Google indexes what matters and nothing else.

04

Architecture and URLs

Readable keyword URLs, a clear hierarchy and internal links that push authority towards the pages that sell.

05

Structured data

Schema.org markup for your business, services, products, articles, breadcrumbs and FAQs.

06

Titles and descriptions

Unique metadata on every page, written to earn the click among the results.

07

Multilingual sites

Correct hreflang tags and translated URLs so each market sees its own version.

08

Migrations without losing traffic

A 301 redirect map when you change site or domain, and follow-up monitoring in Search Console.

How we approach technical SEO

1
Diagnosis

We review Search Console, crawl the site and measure speed with real-user data, not just lab tests.
2
Priorities

You get the issues ranked by impact and effort, explained in plain language.
3
Fixes

We apply changes to the code, theme or server. If another company runs your site, we hand them clear instructions.
4
Verification

We ask Google to recrawl, confirm the errors are gone and track progress.

How much does technical SEO cost?

On the websites we build it is included and never billed separately. For an existing site, the price depends on:

You get a fixed written quote with the scope and timescales spelled out. Free and with no obligation.

How much a website costs, explained

Size of the site

Auditing a fifteen-page site is not the same as a shop with thousands of URLs.
Technology

On WordPress many improvements come down to configuration; custom sites or closed platforms may need code changes.
Starting point

A site with few errors is fixed quickly; a botched migration takes more recovery work.
Audit only, or fixes too

You can ask just for the report for your team to apply, or have us handle everything.

The most common technical SEO mistakes

Blocking Google by accident

A noindex tag or robots.txt left over from the staging site that keeps the whole website off Google.

Redesigning without redirects

Changing URLs without redirecting the old ones throws away the rankings you had.

Huge images

Multi-megabyte photos uploaded as they are: the most common cause of a slow website.

Duplicate content

The same page reachable with and without www, with and without a trailing slash, or with parameters. Google cannot tell which to rank.

Technical SEO FAQs

What it is, what it covers, how long it takes and why a site does not show up on Google.

What is technical SEO?

It is the part of search optimisation that makes sure a search engine can crawl, index and understand a website. It covers loading speed, URL structure, the sitemap, canonical tags, structured data and the mobile version. It is the foundation that content and links build on.

What is the difference between technical, on-page and off-page SEO?

Technical SEO works on the website’s code and infrastructure. On-page SEO works on the content of each page: copy, headings and keywords. Off-page SEO works on what happens outside your site, mainly links and mentions from other websites.

What are Core Web Vitals?

They are three Google metrics that measure user experience: LCP, how long the main element takes to appear (under 2.5 seconds); INP, how long the page takes to respond to an interaction (under 200 milliseconds); and CLS, how much the content shifts while loading (under 0.1).

How long does technical SEO take to show results?

Serious errors such as blocked or unindexed pages can show results as soon as Google recrawls the site, sometimes within a few weeks. Speed improvements show gradually, because Google uses real-user data from the previous 28 days.

Why is my website not showing up on Google?

The most common causes are that the page is blocked by a noindex tag or robots.txt, that Google has not discovered it yet, that it treats it as a duplicate of another page, or that it has little useful content. The page indexing report in Google Search Console shows what is happening to each URL.

Do you do technical SEO on existing websites?

Yes. We audit existing sites built on WordPress, Shopify, Wix or custom code. You get the issues prioritised, and we can fix them ourselves or pass them on to your provider.

Is technical SEO included in the websites you build?

Yes. Every GM Digital Work site launches with technical SEO done: measured speed, metadata, structured data, sitemap, robots.txt and Google Search Console setup. It is never billed as an extra.

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Worth reading before you decide

Let us review your technical SEO

Send us your website address and we will tell you which technical issues we see and where we would start. No obligation.

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