A page per product
Photos, description, technical specs, variants and downloadable documents such as data sheets or manuals. Every product with its own URL.
Online product catalogue
Your catalogue online, with a page per product that Google can find, search and filters to find the right item, and a button to request a quote. No cart and no payment gateway: built for businesses that sell by quote.
It is for you if any of this sounds familiar
- You email a PDF catalogue that is always out of date
- Your prices depend on the client, the volume or the configuration
- People call to ask whether you stock something you already stock
- Your products do not show up on Google when someone searches their name or code
- Your sales team needs to show the full range from a phone
- You want to sell online eventually, but not yet
What your online catalogue includes
A catalogue that browses like a shop and is managed without depending on anyone.
Categories and ranges
A category structure that matches how your clients think, with category pages that also rank on Google.
Search and filters
Search by name, product code or attribute, and filters by size, material, use or whatever sets your products apart.
Quote requests
A button on every product page to ask for a price or information by form, email or WhatsApp, with the product already filled in.
Product import
We load your items from Excel, CSV or your management software, so nobody has to add hundreds of products by hand.
Product structured data
Schema.org Product markup on every page so Google understands each product, its brand and its attributes.
Catalogue management
A panel to add, edit or hide products, or updates from your spreadsheet if the site is custom-built.
Catalogue technical SEO
Clean URLs, duplicate control across variants and filters, a product sitemap and fast loading.
How we build your catalogue
- 1
We organise your products
We review your current catalogue and define categories, filterable attributes and what goes on each product page.
- 2
We study how people search
Whether clients search by trade name, product code, use or size decides category names and copy.
- 3
Design, build and import
We design the product and listing pages, build search and filters, and import products from your files.
- 4
Launch and indexing
We submit the product sitemap to Google, check pages get indexed and show you how to keep the catalogue up to date.
How much does an online catalogue cost?
The price depends mainly on the number of products and the state of your data:
You get a fixed written quote with the scope and timescales spelled out. Free and with no obligation.
How much a website costs, explained-
Number of items
Loading forty products is not the same as four thousand, especially if photos and copy need reviewing one by one.
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State of your data
If products are already tidy in a spreadsheet or ERP, importing is quick. If they are scattered across PDFs, there is prep work.
-
Variants and filters
Products with many sizes, colours or finishes need more complex filters and product pages.
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Integrations
Syncing with your ERP so product data and availability update on their own.
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Languages
An export catalogue needs every product page translated and optimised in each language.
Common online catalogue mistakes
Uploading the PDF and calling it done
A PDF does not rank each product on its own, reads badly on mobile and nobody knows whether it is current.
Product pages with no original copy
Copying the manufacturer’s description makes Google see your page as a copy of hundreds of others.
Filters creating thousands of URLs
If every filter combination creates an indexable page, Google spends its time on duplicates instead of your products.
A bare "ask for price"
If requesting a quote means copying the product code into a generic form, requests get lost. The button should carry the product with it.
Online catalogue FAQs
Prices, loading products, Google and moving to an online shop later.
What is the difference between an online catalogue and an online shop?
An online catalogue shows your products with their own pages, search and filters, but does not take payment: the customer requests a quote. An online shop adds a cart, payment gateway, order management, stock control and invoicing. If you sell at published prices you need a shop; if you sell by quote, a catalogue is cheaper and faster.
Can I show prices in the catalogue without selling online?
Yes. You can show guide prices, "from" prices or none at all and ask for a quote. Prices can also be shown only to registered trade customers.
Can a catalogue be turned into an online shop later?
Yes. If the catalogue is built with that in mind, adding a cart and payment gateway later reuses the product pages, categories and URLs that already rank. It is worth mentioning at the start so the right technology is chosen.
How do products get into the catalogue?
We do the first load from an Excel file, a CSV or an export from your management software. After that you add products from a panel or by updating the spreadsheet, depending on how the site is built.
Do catalogue products show up on Google?
Yes, if each product has its own URL, original copy and structured data. That lets Google show a specific product page when someone searches for that product or its code, which is impossible with a PDF catalogue.
Can a catalogue be restricted to trade customers?
Yes. A private area can let registered customers see prices, rate cards or documents that the general public cannot.
Can the catalogue connect to my ERP?
Usually, yes, if your management software can export data or has an API. We check at the start whether syncing can be automatic or done through scheduled file imports.
Services that usually go together
See all servicesOnline shop
Ecommerce website design and development with cart, card payments, PayPal and Bizum, order management, shipping and stock. Custom-built or on WooCommerce. Get a quote.
See serviceTechnical SEO
Technical SEO: audits, page speed and Core Web Vitals, indexing, URL structure, structured data and Search Console. So Google can understand and rank your website.
See serviceAI and process automation
We automate repetitive tasks with AI wired into your tools: quotes, emails, product descriptions, customer support and moving data between systems.
See serviceWorth reading before you decide
- WordPress or a Custom Build: How to Choose Without Regrets The question is not which is better, but who will run the website the day after it launches. We explain it with concrete criteria, without the sales pitch.
- What Technical SEO Is and Why Your Website Needs It The part of search ranking that lives in the code and that almost nobody explains. What Google looks at, how it is checked and what you can review yourself today.
Tell us about your catalogue
Let us know how many products you have and what format they are in. We reply with how we would build it, the timescale and a fixed quote.