<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>GM Digital Work — Blog</title><description>Articles on web design and development, online shops, WordPress, WooCommerce and technical SEO. Explained without the jargon.</description><link>https://www.gmdigitalwork.com</link><language>en-us</language><item><title>AI Chatbot on Your Website: When It Is Worth It</title><link>https://www.gmdigitalwork.com/en/blog/ai-chatbot-for-your-website</link><guid isPermaLink="true">https://www.gmdigitalwork.com/en/blog/ai-chatbot-for-your-website</guid><description>What an AI assistant on a company website does well, what it does badly, when it wins you customers, when it scares them off, and what it takes to stop it making things up.</description><pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate><category>AI</category><category>customer service</category><category>decisions</category></item><item><title>What a Small Business Can Actually Automate With AI</title><link>https://www.gmdigitalwork.com/en/blog/what-can-a-small-business-automate-with-ai</link><guid isPermaLink="true">https://www.gmdigitalwork.com/en/blog/what-can-a-small-business-automate-with-ai</guid><description>The tasks a small company can genuinely hand over to artificial intelligence, the ones that are not worth automating, and how to tell which is which before you spend anything.</description><pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate><category>AI</category><category>automation</category><category>decisions</category></item><item><title>Google Business Profile: How to Show Up on Your Local Map</title><link>https://www.gmdigitalwork.com/en/blog/google-business-profile</link><guid isPermaLink="true">https://www.gmdigitalwork.com/en/blog/google-business-profile</guid><description>How to set up your Google Business Profile, what to fill in so people find you, and the mistakes that keep your business off the map entirely.</description><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><category>SEO</category><category>local business</category></item><item><title>How Much Does a Website Cost and What Drives the Price</title><link>https://www.gmdigitalwork.com/en/blog/how-much-does-a-website-cost</link><guid isPermaLink="true">https://www.gmdigitalwork.com/en/blog/how-much-does-a-website-cost</guid><description>What you are really paying for when you commission a website, which decisions push the budget up, and why nobody serious quotes you a price over the phone.</description><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><category>quotes</category><category>decisions</category><category>web development</category></item><item><title>What Technical SEO Is and Why Your Website Needs It</title><link>https://www.gmdigitalwork.com/en/blog/what-is-technical-seo</link><guid isPermaLink="true">https://www.gmdigitalwork.com/en/blog/what-is-technical-seo</guid><description>The part of search ranking that lives in the code and that almost nobody explains. What Google looks at, how it is checked and what you can review yourself today.</description><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><category>SEO</category><category>performance</category><category>web development</category></item><item><title>WordPress or a Custom Build: How to Choose Without Regrets</title><link>https://www.gmdigitalwork.com/en/blog/wordpress-or-custom-development</link><guid isPermaLink="true">https://www.gmdigitalwork.com/en/blog/wordpress-or-custom-development</guid><description>The question is not which is better, but who will run the website the day after it launches. We explain it with concrete criteria, without the sales pitch.</description><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><category>WordPress</category><category>web development</category><category>decisions</category></item></channel></rss>